The Cleo Bridal Labor Day weekend Sample Sale: Designer Wedding Gowns Starting at $99
One day only. September 5, 2026. Gowns discounted like never before.
Every once in a while, a sample sale comes along that's worth clearing your calendar for. Cleo Bridal's Labor Day Weekend Sample Sale is one of those days. On September 5, 2026, we're discounting our sample wedding gowns deeper than we ever have before, with dresses starting at just $99. If you've been dreaming of a designer wedding gown but want to save serious money doing it, this is your sign to book an appointment.
Who This Sale Is Perfect For?
This bridal sample sale is perfect for brides who know (or are willing to discover) what they love and are ready to make a decision quickly. Because it's first come, first served with no holds, it's best suited for the bride who wants to walk out with her dress in hand rather than take weeks to decide. It's also ideal for brides working with a tighter wedding budget who still want a designer gown, brides who are getting married quickly, and anyone who loves the idea of a one-of-a-kind sample rather than ordering the same dress dozens of other brides might choose that season.
The Designers You'll Find At Our Sample Sale
Cleo Bridal carries a curated mix of designers, and our sample sale is a rare chance to take one of these gowns home at a steep discount.
Justin Alexander: romantic and classic, with a range that moves from clean, minimalist silhouettes to richly embellished lace and beading. A great fit for the bride who wants timeless elegance.
Maggie Sottero: whimsical and romantic, known for intricate lace, soft movement, and an accessible take on luxury. A favorite for brides who want fairytale details without the fairytale price tag.
Essense of Australia: glamorous and figure-flattering, with plenty of sparkle, structure, and curve-friendly silhouettes. A go-to for brides who want their gown to make a statement on the dance floor.
Watters: editorial and bohemian, with unexpected textures, artful draping, and a modern-romantic edge. Perfect for the bride who wants something that feels fashion-forward and one-of-a-kind.
Whatever your style, this is a chance to try on gowns you may have only seen in magazines or on Pinterest, at a price that makes the decision that much easier.
Sizes 4–28 Available
Our sample sale racks span sizes 4 through 28, so brides across a wide range of body types can find a gown that fits their vision and their frame. We'll send you a list of available gowns ahead of your appointment, complete with pricing and photos, so you can walk in with a plan and make the most of your hour with us.
Save the Date: September 5, 2026
We've never discounted our gowns this deep before, and we don't know when we'll do it again. Here's how the day works:
One-hour appointments
A personalized list of available gowns sent ahead of time, with pricing and photos
Try on up to 4 dresses of your choice
First come, first served — no holds
One day only
Spots for the Cleo Bridal Labor Day Sample Sale will go quickly. Book your appointment now to shop designer sample gowns from Justin Alexander, Maggie Sottero, Essense of Australia, and Watters, starting at just $99.
*Gowns discounted based on original price and condition.
