When it comes to your wedding dress, you can never start too early—only too late! We recommend beginning your search 9–12 months before the big day. Designer gowns typically take 4–6 months to produce, followed by 3–5 months for alterations to get that perfect fit. Working with a shorter timeline? Don't stress—our Attic Selection features designer gowns you can buy off-the-rack and take home today. A win-win!

Bridal appointments last 90 minutes. Your stylist will begin with a few questions about your wedding vibe and preferred styles before helping you step into your favorite gowns. Because appointments are scheduled back-to-back, please arrive on time so you get every moment of your full, uninterrupted session!

Our main floor gowns range from $1,300 to $2,800, with our gowns in The Attic starting at $799. We respect your budget: your stylist will make sure every gown you step into is within your comfort zone, so you can fall in love with a dress worry-free.

We’re a small boutique, so you are welcome to bring up to 5 guests with you (a party of 6 total, including yourself!). If you have a larger party, a weeknight appointment works best. Remember: choosing your wedding dress is your decision—large groups can make it hard to form your own opinion!

You’ll work one-on-one with a personal stylist who will chat with you about your vision and budget before she pulls your first round of dresses. Your stylist will handle all of the zipping and clipping of the dresses so you can see how each silhouette looks, while helping you narrow down your favorites to find "the one."

Easing nerves is our speciality; we are here to listen and advocate for you as your vision comes to life!

If you have any questions or concerns about your appointment, we are always here to chat! Give us a call at 636-294-9299.

Underwear is the only must-have for try-on! Items like shapewear, heels, or a strapless bra are not necessary, but you’re more than welcome to bring them along if you’d like.

Congratulations on saying yes! Once you’ve found the one, we’ll take your measurements in-store to select the best bridal size for you. Designer gowns are made to standard sizing charts, so almost every bride will still need alterations afterwards to achieve that tailored-to-you fit (alteration costs are separate from the gown).

To place your order, a 50% deposit is due at purchase, and the remaining 50% balance is due when the dress arrives. We accept Visa, MasterCard, Discover, American Express, and cash. Because dresses are made-to-order, all sales are final.

While your gown is in production, use this time to pick out the rest of your accessories like veils, jewelry, and hairpieces. This is also the perfect time to research bridal seamstresses (we have a list of local referrals) and schedule your alterations fittings!

We’ll contact you when your dress arrives at Cleo so you can schedule your pickup appointment!

We do not offer in-house alterations, but we can provide a curated list of trusted seamstresses across the St. Charles and St. Louis areas who have years of bridal experience. You'll love them — they’re like dress magicians and are excited to bring your vision to life!

Both stores share the same values — personalized service, no pressure, and a genuine love of helping brides! However, we carry different designer collections, price ranges, and dress styles.

Cleo Bridal (O’Fallon) offers timeless and romantic styles with an average price point of $1,700, as well as off-the-rack availability in The Attic for shorter timelines.

White Traditions Bridal House (St. Charles) offers elevated, statement-making styles with an average price point of $2500.

Because our collections don't overlap, visiting both gives you two totally unique try-on experiences! Visit whitetraditionsbridal.com to explore both sister shops!

The Attic is our in-store designer sample sale — available every day that we're open. It features a rotating collection of designer wedding gowns available for immediate, off-the-rack purchase starting at $799. It's perfect for brides on a budget or a tight timeline. Appointments for The Attic are located on our upstairs floor, so please reach out with any accessibility needs. For more info on The Attic click here. Feel free to call the store to book your appointment or book here.

We carry sample gowns from size 6 through size 28. We believe every bride should be able to truly try on the styles she loves, which is why we invest in an inclusive size range in our wedding dress sample collection.

We're at 103 Civic Park Drive in O'Fallon, Missouri 63366. We're about 30 minutes from downtown St. Louis and 15 minutes from St. Charles.

Tuesday–Thursday: 11am–7pm | Friday–Saturday: 10am–4pm | Sunday–Monday: Closed

Yes! There is ample free parking available right outside our boutique at 103 Civic Park Drive, O'Fallon, MO.

Scheduling is simple! Click 'Book Now,' or call us at 636-294-9299.‍

Submitting online acts as an appointment request. Our team will email you within 48 hours with our available times so you can select your preferred slot and lock in your official confirmation.

We're open Tuesday–Thursday 11am–7pm and Friday–Saturday 10am–4pm. We serve brides from St. Louis, St. Charles, St. Peters, O'Fallon, Wentzville, and surrounding areas!