aesthetic film photo of historical krekel house featuring cleo bridal and purple wisteria arbor

The history behind the bridal boutique

We're Cleo Bridal — a cozy, French country wedding dress boutique located in the historic Krekel House in O'Fallon, Missouri. We opened our doors in 2017 as the sister store to White Traditions Bridal House in St. Charles, and we've been helping St Louis-area brides find their dream gowns ever since.

Cleo Bridal is a beautifully restored historic building in O'Fallon, Missouri. Inside, you'll find soft lighting, cozy seating, and rack after rack of stunning wedding gowns. It's a space designed to make you feel calm, beautiful, and excited — exactly the way wedding dress shopping should feel.

So, why Cleo Bridal?

The name just seemed to fit! Cleo Bridal is housed inside O’Fallon’s very first residence, originally built in 1856 by city founder Nicholas Krekel for his bride, Wilhelmina. Married in 1857, the couple expanded their two-room cabin into the town’s first general store, train depot, and post office, where he also served as the town’s first postmaster and stationmaster for the railroad.

Among their seven children raised under this roof was their daughter, named Bertha, born on Christmas Day in 1859. She would grow up to be one of the first reporters in O’Fallon; and nonetheless a female reporter. She wrote under the pen name Cleo ,which in Greek Mythology is the muse of history. This revolutionary and empowering woman reflects the spirit of our boutique and inspired us to share her namesake. Cleo Bridal has been lovingly renovated to honor the history of this beautiful home and influential family, while welcoming our brides into the next chapter of their own stories.

Bertha Krekel, the daughter of Nicholas Kernel and one of the first reporters in O'Fallon. She used the pen name 'Cleo' and wrote columns about the comings and goings of people in town in the early 1900's.
Black and white newspaper scan of historic krekel house in O'Fallon Missouri
black and white image of newly married couple in front of historic Krekel house in O'Fallon Missouri
black and white photograph of Nicolas Krekel and his family on the front porch of historic Krekel house in O'Fallon Missouri

Nicolas Krekel and his family on the front porch of their home